Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you capitalize on the popularity of your on-air programming by converting it into a podcast format.
Your on-air personalities and special segments entice your audience to tune in day after day, so why not use them to drive traffic to your site as well? Boost your online streaming by recycling your most popular programming into podcast episodes. Your audience can visit your site to listen online or download content they may have missed when it originally aired, allowing them to access their favorite shows on-demand. Consider re-purposing extra audio from interviews with celebrities, local public figures, and more. You likely trim down the content to fit a small time slot in your programming, which means a large portion of your interviews never make it onto the air. Turn this leftover audio into exclusive online content and invite your listeners to visit your website to hear the extended cut. Not only is this valuable, unique content for your site, but it could also provide an opportunity for new revenue if you secure a sponsor for your podcast series.
For more ways to grow your online listening, check out this recent post.
