Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you boost awareness of your upcoming live events through the use of custom and optimized hashtags.
From Twitter to Facebook and Instagram, hashtags are a great way to make your social media content searchable by certain keywords. Make promotional posts for your next event standout by creating a hashtag specific to the event, such as #JINGLEJAM or #92XBIRTHDAYBASH. Once you’ve determined your specialized tag, pair it with one or two more generic hashtags that are commonly searched, such as #concerts, #events, or the name of your city. This will help boost your posts’ visibility. To determine which hashtags are trending the highest, check out real-time performance metrics on tools like RiteTag.
Once you’ve determined your custom hashtag, encourage attendees to use it in their own posts leading up to and during the event to start it trending across social networks.
For more tips on how to market your upcoming events, check out this recent post.
