Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you increase interaction and improve your subscribers’ user experience by using attractive, responsive mailing templates.
For a clean template layout, code the structure of your email using the table element. Also consider using attributes such as cellpadding, valign, and width to set the table dimensions. For a detailed list of available HTML attributes, check out HTML.com.
It’s also important to avoid hard-coding your table width into the template design. Instead, use percentages to ensure that your design can be responsive and will resize itself to fit the device from which a subscriber is viewing the mailing.
Once you’ve created your template, ensure that it will display properly across multiple devices and email clients by sending yourself and a few of your co-workers a test mailing. Not only can this help you catch any display issues, but you may also find any typos or grammatical errors that might have slipped through the cracks.
For other ways to optimize your mailing designs, check out this recent Q&A post.
