Audience Engagement

Monday Marketing Tip: Boost audience engagement through live events


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you connect with your listeners through face-to-face interactions.

Live events such as remotes, live broadcasts, and concerts, are an excellent way to create personalized experiences with members of your audience. Appearances in the community help boost brand awareness and drive new traffic to your on-air programming as well as your website. You can further capitalize on live events by bringing everything you need to sign up new members for your database on location. Your promotions staff and on-air personalities can speak one-on-one with potential and existing listeners and strengthen their connection to your brand while opting them into your email list, upcoming contests, and other promotions in real-time.

Check out these live contest ideas for spring and increase the potential turnout at your next event with these marketing tips.

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