Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will increase your potential for successful promotions by tailoring them to the right demographic.
Truly understanding your audience is critical in designing effective marketing campaigns. Though online streaming greatly expands your station’s reach, most terrestrial radio listeners are grouped primarily by geographic location. Aside from this aspect,defining your target audience depends largely on your programming. Knowing the age, gender, interests, and musical tastes of the average listener for your format can help you build a digital strategy that will attract those people.
Once you’ve identified your target demographic, research where they hang out online, what social media channels they frequent, and the type of voice and style they best relate to. You could even interview a handful of current listeners or post a survey on your website to learn what they enjoy most about your programming.
Use all of this information to build a profile of your average listener, and take it into consideration when you design new contests, on-air segments, and other featured promotions. Knowing what appeals to your audience will better equip you to connect with them through your on-air and digital content.
For more tips on improving your digital strategy, check out other posts from our Monday Marketing Tip series.
