Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will ensure that your website is current and relevant through a process known as content auditing.
Keeping an inventory of the blog posts, contests, and other items published to your site and conducting monthly or quarterly audits is essential to your digital strategy. Routinely review the material published to your website to correct any errors or typos, update information that has changed or has become obsolete, and correct broken links or images. Conducting an audit will not only help you stay organized and keep your digital content fresh, but it’s also a great way to identify opportunities for new material.
Check out this recent post for more content auditing tips.
