Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you engage your audience in a fun way through promotions such as user-generated content (UGC) and photo caption contests.
Just as call-in contests can boost your on-air audience, photo contests can help you grow your following across your digital properties, including your website and social media profiles. Using AMP Contesting to run promotions such as Cutest Pet or Worst Yearbook photo contests can engage your audience two-fold, giving them the chance to submit their own images while also encouraging their friends and family to visit your site and vote for their entry. Photo caption contests are another low-lift, high-yield opportunity; simply share an image and then sit back while your members get creative and supply potential captions. Your members will enjoy interacting with these promotions, and you’ll enjoy the database and site traffic growth. We recommend monetizing these opportunities to generate new revenue and increase awareness for your advertising partners.
Download our free Photo Contest Guide for 20+ photo contest ideas that you can include in your calendar all year long.
