Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help improve the quality of leads in your sponsored contests through use of custom registration fields. While our contesting engine includes default fields such as email, address, and date of birth, you can tailor this section to collect the information that is most valuable to your advertiser.
For example, if you’re running a contest sponsored by a local car dealership, you can ask entrants if they plan to purchase a new vehicle within the next year. Include a follow-up question asking for the member’s permission to be emailed by your sponsor to receive more information about special offers and discounts. When the contest has ended, sort the results report by the answers to these questions and then provide your sponsor with a list of potential new customers who are ready to hear from them. Not only will advertiser be happy, but you could secure future campaign partnerships with the same business, which means more revenue!
Looking for new sponsors to approach ? Check out our free campaign guides for target advertiser suggestions, contest ideas, and more!
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