Content Strategy

Monday Marketing Tip: Highlight the total value of your contest prize


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you drive participation in your sweepstakes and giveaways.

Don’t bury the value of those big ticket items! Prominently featuring the dollar amount of prize packages, high-end electronics, or trip giveaways can further excite your audience at their chance to win. Consider highlighting the promotion value near the top of the page or even in your contest title (examples: “$1,000 Big Bucks Blowout” or “Win a $5,000 Home Renovation!”).

For more ways to optimize your next contest design, check out this recent post.

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