Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you boost social media engagement with exclusive footage from your studio and live events.
Your audience keeps coming tuning in because they enjoy your programming, especially the unique personalities that keep them entertained on their morning and afternoon drives. Encourage listeners to connect with you on social media by offering video clips of your on-air talent in the studio or even share behind-the-scenes footage of in-studio concerts, celebrity interviews, and other exciting events your brand is a part of. If you have a YouTube channel, you can easily upload videos there and post them across your Facebook and Twitter accounts, or you can share clips with your followers directly from your mobile device through your brand’s Instagram or Snapchat. Unique content like this helps strengthen your audience’s connection to your brand and will entice them interact with you online. Encourage your followers to share your video clips with their own social networks, increasing the potential that your content will go viral.
For more ways to harness the power of social media to increase your online traffic, check out this recent post.
