Content Strategy

Monday Marketing Tip: Drive database growth with exclusive, gated content


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you incentivize new members to join your database in order to access unique content that they can’t get anywhere else.

Listeners visit your website to learn more about your programming, events calendar, and other aspects of your brand. Entice them to join your mailing list by providing special extra content that is only accessible by registering to your database. Publish unique offerings such as members-only contests, behind-the-scenes videos from the studio, clips from celebrity interviews that didn’t make the cut, or fun games, polls, and trivia to entertain your audience. Clients using our AMP CMS, Club, or Rewards solutions can easily place exclusive content behind our new registration widget with just the click of a button. This and other Engage Suite Widgets can be placed anywhere on your site for a seamless content experience.

For more ways to grow your database, check out this recent post.

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