Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you expand your digital footprint across social channels. We’ve previously discussed the importance of cross-promoting your on-air content on your website, as well as mentioning digital promotions on the air to make sure you’re reaching a wider audience. Social media is an essential third piece to the branding puzzle.
Find out where your audience is hanging out online and use those social channels to further engage them. You can share content from your site, such as blogs from your on-air personalities, photo galleries, and even videos from events and promotions. Not only is this a great way to interact with current fans, but it’s a great way to attract new members and drive more unique traffic to your website. It’s possible a listener who follows you on Facebook or Twitter has never visited your website. Grab their attention by linking to your newest contests or blog posts on their favorite social platforms.
For tips on how to harness the power of social media to drive engagement and site traffic, check out this recent blog post.
