Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you create unique, meaningful interactions through Facebook Live.
Facebook Live is the social media giant’s video streaming feature, which allows you to broadcast from your computer or mobile device directly into your followers’ news feeds. This is an excellent way to stand out from the walls of text and static images as your audience scrolls down their home page. Facebook Live offers you the ability to connect with your followers in real-time, even allowing you to view their comments during the video stream. Consider using this feature to spread the word about upcoming events with a live announcement, or showcase your on-air talent by filming from the studio during a broadcast. You could even interview celebrities and guests or take your listeners behind-the-scenes at a big event, allowing them to experience VIP access through their computer, tablet, or smartphone. Once your live session has ended, the video will remain on your station’s Facebook page so that your audience can re-watch it or share it with their friends, increasing the chances of your content going viral.
If you’re unsure how to get started with Facebook Live, HubSpot offers a detailed instructional guide that will have you up and running with your live video feed within minutes.
For more tips on marketing your brand and events through social media, check out this recent post.
