Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you grow your online streaming traffic by creating exclusive opportunities on your digital properties.
Your audience tunes in to your station on the air to hear their favorite music, news updates, interviews, and more. Grow your streaming traffic as well by offering similar content that they can only access online. For example, when your on-air talent interviews celebrities or local figures, some of the audio is often cut so that the feature fits your programming schedule. Invite listeners to hear the deleted clips or extended interview exclusively through your digital stream. You could also entice them to tune in online by featuring special shows or segments that can only be accessed through your website.
For more tactics to grow online streaming, check out this recent blog post.
