Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you run engaging campaigns through experiential prizing. According to Mark DeBrand, 70% of users become regular customers after an experiential marketing event. Therefore, it makes sense that your audience will become loyal listeners if you provide them with unique opportunities to interact with your brand that they can’t get anywhere else.
The best part? You don’t have to break the bank to run an engaging experiential promotion. Consider running a “Jock for a Day” contest, awarding the winning member with a chance to be featured on-air alongside your regular personalities. Or reward several listeners by inviting them into the studio each time an artist or celebrity visits. This type of limited-entry experience will make your winners feel like VIPs and won’t cost you a dime! In fact, you can partner with local advertisers and generate revenue by letting them sponsor your event. Charge your partnering brand a small fee to cover expenses that might enhance your winners’ experience, such as food and drinks, T-shirts, and more.
Looking for more ways to improve your marketing strategy? Check out Monday Marketing blog series for weekly tips!
