Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you increase participation in your sweepstakes and giveaways.
Your audience doesn’t want to fill out a five-page survey to qualify for a contest. Saving them time and effort by requiring minimal information in your registration forms will increase your potential for a higher participation rate. Unless you’re running a sweepstakes or promotion on behalf of a sponsor who has requested specific lead data, consider limiting your required registration fields to name, email address, and date of birth. You can always collect the winner’s mailing address and phone number via email once the contest has closed to fulfill the prize.
For more ways to optimize your next contest design, check out this recent post.
