Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you drive online traffic and member interaction by embedding a form for birthday and anniversary shout-outs onto your site.
Include a shout-out request form on your morning show’s page so that listeners can wish their loved ones well on special occasions such as birthdays, anniversaries, or graduations. Not only will this decrease the number of messages flooding your inbox, but it’s also a safer method for receiving these requests, reducing the risk of harmful viruses being spread to your email. Plus, you will have the ability to review and approve any message before it’s read on-air. You could even monetize this feature by selling attaching a sponsor to your shout-out segment and increase engagement by giving away a prize to one random participant. For example, consider partnering with a local bakery and awarding one lucky birthday girl or boy with a free cake.
For more ways to boost site traffic using online forms, check out this recent Q&A post.
