Welcome to our new and improved Frankly Media Support site and blog! The goal of this blog is to provide you with the knowledge you need to refine your digital content strategy and feel empowered to use our Express CMS and Engage Suite of audience engagement tools. This and improved blog has much more to offer than just standard product and feature updates. Keep reading to preview some of the new content you’ll enjoy on the site.
Topics Menu
We wanted to make it as easy as possible for you to find exactly what you’re looking for on the new blog. That’s why we’ve categorized our blog content under five different topics:
- Audience Engagement features posts containing free engagement opportunities that we offer for your audience, such as Mega Contest promotions and March basketball brackets. You can view this topic to find posts with information such as new promotion announcements and opt-in instructions.
- Content Strategy provides tips, techniques, and ideas for optimizing your online content across your website, email newsletters, and social media. This topic features best practices articles, contest ideas, and more!
- Marketing & Campaign Promotion offers tips for how to successfully spread the word about your sponsored contests, events, and other special content. From social media best practices to our weekly Monday Marketing Tips, the articles in this topic will help you step up your content marketing game!
- Product Updates provides news about current and upcoming releases, such as enhancements and new features. Check out the posts in this topic to stay up to date on all that our Express CMS and Engage Suite have to offer!
- Sales Support offers a wealth of knowledge for your account executives. These articles provide target advertiser suggestions for various holidays and key events, which can help you generate new revenue!
Dedicated Mega Contest Page
Our monthly Mega Contest promotions are an excellent tool for increasing engagement and growing your email address. These popular campaigns bring in tens of thousands of participants nationwide each month. Capitalize on these free engagement opportunities by including on-air mentions, newsletter blurbs, and social media posts for them in your promotional calendar.
In an effort to make the information about these sweepstakes as easy as possible to access, we’ve created a new dedicated Mega Contest Page. Here, you’ll find a snapshot of the details for both the current Mega Contest and the next one in the queue, as well as an announcement of the previous sweepstakes’ winner. Each contest preview will link to a blog post for that individual campaign, where you can download free assets such as promotional graphics, sample on-air scripts, and more.
Resource Library
Looking for premium, downloadable material designed to help improve your content and promotions strategies? Check out our new Resource Library! This section of the new Frankly Media Support blog serves as a hub for helpful tools such as best practice checklists, quarterly promotion guides, and even ready-to-post canned contests! The Resource Library is also grouped by category, making it easy for you to find exactly what you need!
- Campaign Ideas: Whether you’re looking for contest ideas for next month or next quarter, this section provides you with a wide variety of content suggestions. Download one of our Campaign Concepts Guides for key dates and events to add to your calendar, fresh sweepstakes and UGC promotion ideas, target advertiser suggestions, and more!
- Sample Content: Want to run a last-minute promotion for an upcoming holiday? Or are you planning ahead for a key date but have limited resources for graphics and copy? Our Sample Content section was designed just for you! Visit this part of the Resource Library to download ready-to-go campaigns for some of the biggest events and holidays. Use the graphics and copy as is, or tweak them at your discretion and add a sponsor logo. Each campaign also includes sample social media posts, on-air talking points, and even a sample blurb for your email newsletter.
- Tips & Best Practices: Download one of our tips checklists from this section and keep it at your desk for quick reference. Whether you’re looking for advice on crafting contest copy or want techniques for refining your email strategy, you can find it all and more in this section!
- Online Tools: This section provides overviews and suggestions for great online tools to simplify daily promotional tasks such as designing contests graphics and optimizing content for multiple social media channels.
- Repository: Visit this section of the Resource Library for direct access to our Dropbox folder of ready-to-use content in a variety of formats! From contest templates to sales tools and sample advertiser surveys, feel free to grab what you need and go forth to pitch your next sponsor!
Customizable Email Subscriptions
Want to stay up to date on all the latest updates, new features, and content strategy tips? We’ve enhanced our email preferences so that you can tailor your subscription to fit your own needs and only receive the alerts that are most important to you–delivered right to your inbox! Simply fill out the email subscription form and check the boxes that matter to you. Choose from Mega Contest updates, news about Express CMS, or announcements for Engage Club, Contesting, and Email–or subscribe to all three topics to stay in the know on all these great products!
Now that you’ve seen a preview of all that that new Frankly Media Support blog has to offer, take a look around and see for yourself! Remember, we love feedback! If you have questions or would like to see a future blog post on a specific topic, contact our Content Team.
