Time to bust out your chokers, crop tops, and flannel! 90’s nostalgia is at a peak right now,. Fashion trends of yesteryear are making a comeback, and film and video game companies are green-lighting sequels and reboots of classic films from the decade that gave us the Spice Girls, Titanic, and Sonic the Hedgehog. You can boost site traffic while helping your audience reminisce through retro-themed content! Read on for a few tips on how to create an engaging campaign featuring your decade of choice.
Choose the right theme for your demographic
Put yourself in your audience’s shoes when determining which decade would yield the highest response in a retro-themed campaign. If you’re a pop station with a high volume of millennial listeners, for example, the 90’s may earn the highest engagement. A slightly older target listener population may find content from their own childhood in the 80’s to be more enticing. An oldies station that plays hits from the 60’s and 70’s could provide themed content around those decades as they’ve already proven to be popular among their fans.
Give your audience a chance to share their opinion
Once you’ve selected your theme, be sure to provide your members with content they can give feedback on—especially if it’s something they were fond of in the past. Publish a series of surveys and polls featuring trends, movies, and other pop culture phenomena from your featured decade. Your audience will love reminiscing as they share their opinion, and their responses may spark ideas for future promotions.
Test their knowledge with themed trivia
Create fun and meaningful interactions by challenging your audience with trivia questions about your selected decade. They’ll enjoy the blast from the past and may share the content with their friends and family to see who remembers the most! You could also partner with a local trivia company that runs trivia games at bars and restaurants around the community. Have one of their hosts join your on-air personalities in the studio for a call-in competition or even team up to host a live event.
Drive participation with themed contesting
Tie your other campaign elements together with sweepstakes for retro items. Give away tickets to the upcoming reboot of an old 80’s or 90’s film franchise, or reward a winner with tickets to a nostalgia band’s comeback tour. Secure a sponsor such as a movie theater, concert venue, local retro video arcade, or a comic book store to bring in revenue while boosting engagement. You could even partner with multiple advertisers to offer up a prize pack featuring items from local businesses that fit your theme.
Ready to get started? Download our free 90’s nostalgia campaign starter pack, featuring sample survey and trivia questions!
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