Below is a running list of resources and content suggestions to help keep your audience informed about the worldwide COVID-19 outbreak. We encourage you to bookmark this post and check back often as we will continually update it as more resources become available.
COVID-19 News & Resources
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Johns Hopkins
- COVID-19 Global Cases Map – Desktop version
- COVID-19 Global Cases Map – Mobile version
- Here is an example of how this map will display on your site. Please contact Customer Success for questions or assistance with implementation.
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CDC
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FEMA
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Additional preparedness resources
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- COVID-19 Case Mapper
- Journalists can now find COVID-19 response related legislation from across country on Open States
- An interactive visualization of the exponential spread of COVID-19
- Google COVID-19 Information and Resources
- Pand-Aid – Resources to help the pandemic sting a bit less
- How to Build a Two Week Emergency Pantry
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Talking to Children About COVID-19 (Coronavirus): A Parent Resource
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How Newsrooms are Preparing for Coronavirus While Also Covering it
- Coronavirus Gives Push To Service Journalism
- (via First Draft)
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- Additional content resources available
- HealthiNation Category – 337093 – COVID-19
Free to assign to your site through sharing, contact your Customer Success Manager for assistance if you have questions. - CNNWire Category – 337218 – Health CNN
If you have a CNNWire subscription you can assign this category to your site through sharing, contact your Customer Success Manager for assistance if you have questions.
- HealthiNation Category – 337093 – COVID-19
Content suggestions to keep your audience informed
- Local TV Marketers Spread Messages of Hope, Togetherness
- Home schooling and child development resources
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How to apply for disability, unemployment, or family leave during the coronavirus pandemic
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Local store hours/specialty hours for the elderly and high risk groups
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Work from home tips
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Steps to keep yourself healthy when you can’t work from home
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Solicit questions from the audience via social media for story ideas/coverage/Q&A sessions
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Mental health resources – online and in the community
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Steps to disinfect the home and workplace
- Feature a running list of school closures and time frames
- Offer a list of recommended self-quarantine locations
- Publish a list of recommended supplies to have on hand if you are quarantined
- Display an infographic outlining the signs/symptoms of COVID-19
Homeschooling resources for parents
- Cincinnati Zoo Facebook Lives (3PM EST Daily)
- Lunch Doodles with Mo Williams (1PM Weekdays)
- Your Kids Can Now Watch Astronauts Reading Stories from Space (via Scary Mommy)
- (via Travel + Leisure)
- https://www.abcmouse.com/Redeem for Early Learning Academy (for children Preschool Through 2nd Grade) Free Home Access to ABC Mouse with redeem code SCHOOL7771
- https://www.readingiq.com/redeem/ for Reading IQ (for children in Preschool through 6th Grade)
- https://www.adventureacademy.com/redeem/ for Adventure Academy (for Children in 3rd through 8th Grade)
Ad Delivery for Google Ad Manager clients
Another thing to note is that breaking news will affect the ad availability forecast in GAM. In a sustained breaking news period like the present, there will be higher page views and thus more ad impressions delivered. While that’s fantastic for revenue, it will also affect the ad delivery forecasting.
Since GAM uses the last 28 days to forecast inventory and delivery, it’s going to show that sites have lots and lots of inventory to sell. Once the outbreak dies down and traffic returns to normal, those impressions will drop off. Please be mindful of this inventory inflation when forecasting for next month and beyond. Be careful not to oversell or overbook. We suggest using ad delivery from the past 2-3 months as a baseline for selling.
