Content Strategy
Enhance end user OTT app experience with these 3 weather features
Including weather information in your Frankly Media OTT app is an optional feature that is particularly relevant to local broadcasters.If you would like to incorporate these updates in your digital engagement strategy, here are a...
Content Strategy
3 benefits of launching an OTT TV platform
A recent article from MediaPost reported that local OTT television platforms have enjoyed a 43% bump in revenue in 2019. If you haven’t already incorporated an OTT platform into the content strategy for your own station,...
Generating New Revenue
Ad revenue is growing for local OTT: What does that mean for local television?
Advertising for OTT (over-the-top) TV platforms in local markets has climbed an impressive 43% in 2019, growing from $598 million in 2018 to a projected $857 by the end of this year. A forecast of the next four years predicts...
No More Results