Content Strategy

Best of the Blog 2019


2019 is drawing to a close, so we’re looking back on a year that was full of great tips, techniques, and ideas to help you refine your digital content strategy and achieve your revenue goals. Below is a list of our 5 most-viewed articles from this year.

1.  3 ways to optimize call to action buttons for increased engagement

When designing your own calls to action, consider these tips and best practices to ensure that your content yields the desired effect.

2.  Ad revenue is growing for local OTT: What does that mean for local television?

Advertising for OTT (over-the-top) TV platforms in local markets has climbed an impressive 43% in 2019, making it a wise choice for local stations to make an OTT platform a part of their content strategy.

3.  Optimizing headlines for the web: 5 top traits to include

This piece highlights 5 characteristics of high-performing headlines to consider when crafting titles for your future videos, blog posts, and news articles.

4.  3 ways to drive audience interaction through native mobile apps

If you’re on the fence about incorporating native apps to your digital strategy, this article offers a few ways this tool can drive quality user interactions on handheld devices.

5.  Make engagement a snap with our new Photo Contest Guide

Grow your loyal audience database and maximize revenue next year with the help of this free downloadable guide full of tips, sponsor suggestions, and over 20 engagement user-generated content and photo caption contest ideas.

Happy New Year from all of us here on the Frankly Media Content Team!

Want to hear about a certain topic on the blog in 2020? Take our survey to let us know what content we can provide in future posts to help you accomplish your goals!

Content Strategy
Monday Marketing Tip: Feature an image of your prize in your contest header
Content Strategy
Monday Marketing Tip: Add an event request form to your community calendar
Content Strategy
Monday Marketing Tip: Boost contest participation with a low barrier for entry