2017 is drawing to a close, which means it’s time to evaluate your content strategy and make some adjustments for the new year. Consider these three marketing resolutions that will help you grow revenue and audience engagement in 2018 and beyond.
Re-purpose existing content
Creating and sourcing digital content is easier than you think! In 2018, explore repurposing some of your on-air content to your website and social media. From guest articles and artist interviews to DJ profiles, curated posts, and events calendars, the possibilities are practically endless. Just a few quick tweaks to older blog posts can also provide opportunities to breathe new life into stale content. If you manage several station sites, determine which pieces of content may be a good fit for more than one of your brands and syndicate them across multiple properties. For additional engagement opportunities, you can also leverage the free canned contests, trivia, surveys, and more available in our Client Repository.
Mix up content formats
Switch things up in 2018 by varying the format of your digital content offerings. Rather than relying solely on text-heavy landing pages, mix in some quick blog posts, eye-catching images and infographics, or embedded video and audio files. Your audience digests information in many different ways, so incorporating a variety of digital mediums into your strategy will appeal to a broader sector of site visitors while keeping your content plan fresh.
Pursue local sponsors
When you lock in partnerships with a few strong brands, it may be tempting to rely on those businesses for the majority of your sponsored contests, events, and other featured promotions. However, new business is key in growing revenue and developing more opportunities for monetization. Establishing a relationship with local advertisers can strengthen your connection to your community while opening doors for future contracts. Think outside the box by approaching small, unique businesses that are popular among your listeners or even the organizers of large community events such as parades or 5K races. You can access more target advertiser suggestions for the new year and beyond in our quarterly Campaign Concepts Guides.
| Have questions about these or other marketing strategies? Want tips for social media or email? Contact the Syndicated Content Team and tell us what you’d like to read about in future blog posts! |
