Podcasts are more popular than ever, and they’re a great opportunity to increase the reach of your broadcasts. You can integrate podcasting into your digital strategy to increase your online traffic and secure revenue using these three easy steps.
1: Repurpose On-Air Content
Recycling your most popular on-air programming is a great way to get started with podcasting.For example, use your morning show or a collection of special features such as exclusive artist interviews, etc. Break these down into shorter segments and publish them on your website as a podcast series. This low-lift, high-yield strategy will allow your listeners to access their favorite programming whenever they want.
2: Require site registration
Once you have your podcast content published, require site visitors to login or register in order to access the episodes. Doing so will not only grow your database, but you could also collect information such as gender, age, and location of those listening online, which you can leverage when approaching potential advertising partners.
3: Monetize your podcasts
Generate revenue by inviting businesses in your area the opportunity to sponsor your podcast. If you plan to create multiple series, you could sell a sponsorship package for each to maximize your sales. Through dynamic ad stitching, you can easily insert advertiser mentions and more into your content.
For ways to grow your online listening, check out this post.
