Are you trying to grow your email database this summer? Maximize sign-ups for your newsletter and other subscriptions with the following tips.
Be clear about what subscribers are opting into
If you offer multiple subscriptions, clarify exactly what members can expect when choosing to receive each. For example, provide details about what subscribers will receive if they opt into your monthly newsletter, morning show updates, or weekly featured deals mailing. Not only can this increase your subscription rates, but it can also boost email opens and click-throughs and decrease unsubscribes.
Offer something compelling
Entice your audience to sign-up for your mailings by giving them access to content they can’t get anywhere else. For example, partner with businesses in your community to provide exclusive discounts and other deals that members can only receive through your email subscriptions. You could also share behind-the-scenes news or special contests and promotions that are only accessible through your monthly newsletter mailings. Offering exclusive content like this makes the decision to opt into your subscriptions easy!
Set expectations and keep them
Keep members engaged and keep your subscription rates up by delivering on the promises you make in the opt-in description. From mailing frequency to type and quality of content, be transparent about what your subscribers can expect from each of your newsletters or other email campaigns.
For tips on improving your email open rates, check out this recent article.
