Summer is almost here, and your listeners are ready to hit the road! Vacation season is the perfect time to engage the travelers in your audience. Keep reading for travel-related content ideas that are sure to excite both your members and your sponsors.
Travel Surveys
Whet your travel lovers’ appetites for summer getaways by posting surveys to learn about their vacation habits and preferences. Not only will this get your audience thinking about their favorite destinations, but it will also serve as a way to collect warm leads for potential advertisers such as travel agencies, hotels, and more.
Vacation-themed contests
Let’s face it: everyone could use a good vacation from time to time. Drive traffic to your website and grow your database by offering enticing getaway packages as prizes in your summer contests! If airfare and travel expenses are a little over-budget for your prize closet, partner with a local travel agent, hotel chain, airline, or car rental agency. Monetize the promotion by selling one or more sponsorships for the contest, or ask your advertisers to provide the prizing in exchange for exposing their business to your audience. You could even save time and design resources by using this free vacation-themed contest template:
Free Beach or Bust Canned ContestDream Destination Brackets
Pit your listeners’ favorite destinations against one another in an engaging voting bracket contest! With a travel agency, travel deal site, or even a cruise line as a sponsor, an ultimate dream vacation bracket is a fun and exciting way to boost member interaction while giving one lucky member the summer trip of their dreams! Let your audience choose a winner for head-to-head matches between fun destinations such as Key West and Malibu, and award one participant with a trip to the vacation location of their choice, courtesy of your sponsors.
Travel Trivia
No budget for a big vacation contest? You can still get your audience excited for summer by testing their knowledge of exotic destinations and vacation hot spots. Quiz them with a series of travel trivia questions to boost site traffic and member interaction. You can even monetize this type of low lift content by attaching a sponsor to your trivia challenge.
For even more summer content ideas, check out our free Q3 Campaign Concept Guides!
