Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help boost your online audio streaming by offering exclusive, special programming during peak listening times.
According to Triton Digital’s insights and trends provided by Webcast Metrics®, streaming audio listening peaks midday and remains strong into the evening hours. Prime time for digital listening in May of 2017 was 2:00pm local time. Take these statistics into consideration when programming your digital content, pinpointing the ideal hour(s) when your target audience is tuning in. Offer exclusive programming during that time, such as special show segments or never-before-aired interviews clips to entice your audience to stream your online audio.
For more ways to grow your online listening, check out this recent post.
