Make 2018 the year you double your database! We’ve compiled several easy tips on how to increase your list. Keep reading to learn how you can start growing your database today!
Sign up new members at your live events.
There’s nothing like connecting with your audience face to face! Bring a tablet or sign-up forms with you to remotes, sporting events, concerts, and live broadcasts, and have your promotions staff encourage listeners to join your mailing list.
Run enticing contests and sweepstakes.
Incentivize your audience to join your database by offering up unique prizes they can’t get anywhere else. Run contests for exclusive VIP passes to a sold out concert or even create one-of-a-kind experiences such as an outing with your on-air personalities or being featured on your morning show for a day. Require listeners to provide an email address and any other relevant registration data you need in order to be entered into contests and watch your database grow!
Link-gate exclusive content on your website.
Your audience likely visits your website to learn more about your programming, events calendar, and other aspects of your brand. Entice them to join your mailing list by providing special extra content that is only accessible by registering to your database. Publish unique content such as behind-the-scenes videos from the studio, clips from celebrity interviews that didn’t make the cut, or fun games, polls, and trivia to entertain your members. Clients using our Express CMS or Engage Suite solutions can easily place exclusive content behind our new registration widget with just the click of a button. This and other Engage Suite Widgets can be placed anywhere on your site for a seamless content experience.
For more ways to drive brand engagement this year, check out this recent post.
