This morning, our Business Analyst and former Support Team manager, Shannon Kelley, answers another common question that we hear from clients.
How can I motivate my audience to subscribe to my email newsletter?
Shannon: That’s a good question! Let’s step back for a minute and put ourselves in your audience’s shoes. What would make you personally want to sign up to receive emails from other brands? Are they offering you an incentive that you can’t live without, or are you just a very loyal fan? Understanding the desires and interests of your member personas can significantly improve your digital strategy and help you execute promotions that will drive new sign-ups, or any other conversion activity you’re aiming for.
In order to yield the highest return on sign-up offers, entice your audience with exclusive deals, content, and other perks. This doesn’t mean you have break your budget giving out freebies to every listener who subscribes to your email. Rather, get creative and offer unique engagement opportunities or content that they can’t get anywhere else but your newsletter. For example, reward subscribers with exclusive access to pre-sale codes for upcoming contests and events, or give them an extra heads-up about on-air contests. You can even monetize your emails by securing a sponsor who can further incentivize your audience by offering special discounts and coupons.
For more ideas on how to engage your audience online, check out these tips for re-purposing your on-air content on your website.
