Generating New Revenue

6 festive advertisers to make your holiday campaigns even merrier this December


The holidays are here, but there’s still time to add exciting, festive campaigns to your calendar to drive revenue and database growth in December. Check out our suggestions below for businesses that would make excellent partners for your Christmas, Hanukkah, and other winter-themed contests, email blasts, and more.

Christmas Tree Farms

An O’Christmas Tree Sweepstakes is the perfect way to kick off the holiday season! Partner with a local tree farm to give families a chance to win the perfect tree to decorate for their home this holiday season. You could also consider securing exclusive discounts on trees and ornaments for subscribers of your email newsletter.

Local Ice-Skating Rinks and Holiday Light Attractions

Give families in your area the chance to create some festive holiday memories! Team up with a local ice skating rink or holiday light attraction in your community to offer four-packs of event tickets through on-air or online contests. Consider hosting your own holiday party at one of these locations and give your audience a chance to win their way in.

Delicatessens

Secure a sponsorship from a local deli to provide catering for your listeners’ Hanukkah celebrations. Run a sweepstakes for a chance to win free food or offer discounted meals for members of your Rewards club or email subscribers.

Toy Stores and Department Stores

Help your audience check off the names on their gift list through partnerships with toy stores, department stores, and other retailers. Stock your prize closet with all the top toys, electronics, and more, or even give away passes to meet and take photos with Santa Claus if your advertiser will have him making appearances at their stores during the holiday season! You can even save on design resources by using one of our free Christmas contest templates in the Resource Library.

If providing prizes isn’t within your advertising partner’s budget, you can offer a sponsor package for other content such as trivia, surveys, or polls. You can get started with this free Christmas trivia pack.

Looking for more ways to drive revenue this holiday season? Check out our Q4 Campaign Concepts Guide, with key dates, promotion ideas, target advertisers, and more!

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