Looking for ways to engage your email subscribers all year long? Try incorporating some or all of these mailings into your email strategy to boost open rates and drive traffic to your website. Just be sure to set an expectation of your email content and frequency when you set up your subscriptions.
Monthly special offers
Team up with local advertisers in your community to provide exclusive deals on goods and services for your audience. Providing them with deals that they can’t get anywhere else will keep your subscribers opening your emails month after month!
Events calendar
Keep your members in the know and boost attendance at your next big event by sending out a monthly calendar update. Include a list of upcoming concerts, live broadcasts, and other appearances along with dates, times, and locations so that your audience can interact with your staff face-to-face and strengthen their connection to your brand.
Birthday emails
Make your members feel special by wishing them a happy birthday with a personalized message. Monetize these mailings and ensure your audience will keep opening them each year by having a sponsor provide a coupon for your members on their special day.
Featured contest emails
Drive traffic to your website by sending out a list of your monthly featured contests. Highlight your big sponsored sweepstakes or seasonal promotions to boost participation, and share enticing details about the exclusive prizes and experiences available for your loyal members.
Updates for on-air shows
Offer a subscription for updates from your most popular programming, such as your morning show. Members can opt to receive emails to learn what’s going on behind the scenes in the studio through exclusive messages, pictures, and more from your on-air talent. Link these emails to a dedicated page for your featured programming to drive traffic back to your website.
Fore more tips to improve your email strategy, check out this recent post.
