The new year is a few weeks away, and it’s the perfect time to evaluate your current digital content strategy and set new goals. Check out our suggestions below for content resolutions you can strive to achieve in 2019.
Know your target audience
Before you can drive traffic to your website or social profiles, first you need to know exactly who you’re trying to reach. Determine the characteristics of your target demographic, from age and gender to geographic location, lifestyle, and other interests. Knowing what segments of your community that you want to attract gives you a clearer understanding of the type of content you should create and curate for your website, social media, and on-air programming.
Streamline campaigns with Engage Suite Widgets
Enhance your audience’s experience with your digital content by creating streamlined interactions using Engage Suite Widgets. They can be embedded anywhere on your Express CMS site, allowing for easily optimized campaigns that catch your users’ attention no matter what page they visit. Customize showcases for your paid advertisers by including sponsored contests and trivia directly on a dedicated landing page, or even include relevant poll questions on your morning show’s page.
Measure your success
When creating a digital content plan, it’s important to identify your objectives and the key performance indicators that mean success for each. Measure growth of your member database and use tools such as Google Analytics or tracked links on Bit.ly to monitor content consumption. If your strategy isn’t moving the needle, re-evaluate your plan and make adjustments.
Try one or all of these resolutions to engage your audience and optimize your promotions strategies in 2019 and beyond!
| Looking for more easy promotion ideas for an upcoming event or holiday? Want tips for promoting your content on social media? Contact the Syndicated Content Team and tell us what you’d like to read about in future engagement blog posts!. |
