Audience Engagement
Q&A: How to optimize email opt-ins
Today, our Senior Manager of Content & Promotions, Anne Marie Robson, answers another common question that we hear from clients looking for ways to boost online engagement. How can I set up my email opt-ins to maximize new...
Content Strategy
Monday Marketing Tip: Set realistic expectations about your email content and frequency
Start the week with a boost in audience engagement with our Monday Marketing Tip series! Today’s advice will help you decrease un-scubscribes from your email list by using transparency and setting realistic expectations for...
Content Strategy
3 Ways to Optimize Your Email Opt-Ins
Are you trying to grow your email database this summer? Maximize sign-ups for your newsletter and other subscriptions with the following tips. Be clear about what subscribers are opting into If you offer multiple subscriptions,...
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