Marketing & Campaign Promotion

Monday Marketing Tip: Use surveys to provide warm leads


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you impress your sponsors and secure new revenue with the help of lead surveys. Before you’ve even approached an advertiser, you can use our surveys tool to asses how your audience feels about purchasing new products and brands. Then leverage that information to invite new businesses to engage with your database with relevant offers.

Creating lead-generating surveys is easy and can be customized to any product category. Use them as an opportunity to help your sales department equip themselves with audience information and interest BEFORE they approach an existing or potential client to discuss new or renewal business.

Looking for a way to get started? Visit the new Repository in our Resource Library to gain access to dozens of free sample advertiser surveys!

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