Content Strategy

Monday Marketing Tip: Set realistic expectations about your email content and frequency


Start the week with a boost in audience engagement with our Monday Marketing Tip series!

Today’s advice will help you decrease un-scubscribes from your email list by using transparency and setting realistic expectations for your subscribers.

Keep members engaged and keep your subscription rates up by delivering on the promises you make in the opt-in description. From mailing frequency to type and quality of content, be transparent about what your subscribers can expect from each of your newsletters or other email campaigns.

For more ways to optimize your email strategy, check out this recent post.

Content Strategy
Q&A: Top ways to use the forms feature in Express CMS
Content Strategy
Q&A: Driving new email sign-ups
Content Strategy
Monday Marketing Tip: Catch your audience’s interest to boost social interaction