Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you plan for maximize your email open rates by ensuring the copy in your subject line is in top shape.
The subject of a mailing is the first thing your audience will see when the message hits their inbox, and it can make or break your open rate. You want to create anticipation before your a subscriber even clicks on the email, so using enticing copy here is essential to your mailing strategy. However, beware of adding too many buzzwords as they can get your newsletter caught in your members’ spam filters. Use a line that will resonate with your target audience and intrigue them to open the message; just be sure to avoid overused words such as “free”, “win”, “cash,” and “offer”, or at least use them sparingly.
For more ways to improve your email strategy, check out this post.
