Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help drive traffic to your site from social media by ensuring you’ve optimized the bio section of your station’s Twitter account.
Increase the potential for new site visitors by including a link to your home site directly within your bio, and then use the website field to share a link to your rewards page, a contest landing page, or even a sponsor’s page. Since this section can be updated as often as you like, it’s a great place to share links for monthly contests or other big sponsored promotions.
Make the most of this small space by using a URL shortener such as Bitly or Google URL Shortener for any link that you include. Both of these services allow you to track metrics including how many times the link has been clicked, the geographic location of the visitors, and more!
For more ways to engage your audience through Twitter, check out this post.
