Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you keep your audience engaged with your email campaigns by offering a variety of subscription options.
Do you have a wide range of topics that you want to share with your members each month but are afraid that a lengthy email or too frequent mailings might lead to an increase in unsubscribes from your newsletter? Try breaking down your email content into subscriptions based on topic. Some members may be more interested in hearing about your monthly sponsored deals or updates from your special programming segments, for example. From local news to contest updates, featured offers, and even birthday emails, give your audience a chance to choose exactly what they want to receive from you in their inbox. Incorporating specialized subscriptions like this into your mailing strategy can lead to increased open rates and email click-throughs, as well as higher overall site traffic.
For more types of email campaigns to engage your audience, check out this recent post.
