Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you gauge the success of your content and marketing efforts. It’s important to review performance metrics to ensure that the time and resources you’re spending on your digital content are paying off. A great way to do this is through a free Google Analytics account. You can generate tracking codes for each page on your website in order to measure a number of different activities, from page views to which content on your site yields the most conversions. You can even track which other pieces of your digital assets, such as email and social media, are bringing in the most site traffic.
For tips on how to establish attainable traffic goals for your website, check out our recent post on 3 metrics for measuring digital success.
