Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you plan for success in the new year by identifying the target demographic for your content.
Before you can drive traffic to your website or social profiles, first you need to know exactly who you’re trying to reach. Determine the characteristics of your target demographic, from age and gender to geographic location, lifestyle, and other interests. Knowing what segments of your community that you want to attract gives you a clearer understanding of the type of content you should create and curate for your website, social media, and on-air programming.
For more ways to grow your audience in 2019, check out this post.
