Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you increase member activity online by creating meaningful interactions through digital content. When you’re juggling a dozen or more tasks daily, it’s easy to just schedule blogs or posts on Facebook, Twitter, or other channels and then forget about them. However, in order to drive participation from your current followers and attract new ones, it’s important to be active in online conversations about your brand whenever possible. Monitor the comments, mentions, and shares of your digital content across social media to gain insight into how your audience feels about your promotions and other material. If you’re short on time or resources, task an intern with addressing questions or concerns posted to your blog or social profiles. Responsiveness is essential in humanizing your brand and keeping your audience coming back to engage with your content time and time again.
Check out more posts from our Monday Marketing Tip series for other ways to enhance your digital strategy.
