Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you reach your audience through popular search engines like Google, Bing, and Yahoo. While many broadcasters focus their efforts on social media and on-air mentions to drive traffic to their website, search engines are an essential tool that shouldn’t be overlooked.
Put yourself in your audience’s shoes when selecting keywords for your site. What words or phrases would your target demographic search for when looking for you online? Further boost your potential reach by assigning each page of your website its own set of specific keywords. For example, your morning show’s page should have different keywords than your contest page or your on-air personalities’ blogs.
Optimizing your site for web searches is a vital piece of the digital marketing puzzle, and following these tips could have a huge impact on your site traffic.
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