Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help increase traffic to your sponsored contests or events by promoting them with engaging videos on your brand’s Facebook page.
Encourage your on-air staff to film a short video clip promoting a contest or event, or even have the sponsor send over a special message. You can then upload the video to share in your fan page’s video gallery and directly on your timeline. Include video tags to make it easily searchable. Compel viewers to visit your site by adding a “Sign Up” or “Learn More” call to action button to display at the end of the video. Customize the “Link Description” field in order to direct traffic to your contest or event landing page, or even to your sponsor’s website.
For more ways to use Facebook to boost contest engagement, check out this post.
