Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you make the most of your ad impressions on social media and elsewhere online by targeting your desired demographic.
From Google to Facebook ads, today’s digital marketing channels allow you to completely tailor your campaigns to any specific segment you can think of. Boost your clicks and conversion rates by taking advantage of the capability to target your audience’s demographic rather than promoting all of your content to the web at large. Use your audience persona to determine the settings for your targeted segment with options such as geographic location, age group, gender, viewing device, and even interests. Ensuring your ads, boosted posts, and other sponsored content is reaching the right people can significantly improve your campaign results.
Check out this recent post for more things to consider when planning your next digital marketing campaign.
