Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you keep your site fresh by incorporating a variety of content formats into your strategy.
If you’re looking to breathe some new life into your content plan in 2018, try mixing up formats of your digital offerings. Rather than relying solely on text-heavy landing pages, add in some short-form posts, eye-catching images and infographics, or embedded video and audio files. Your audience digests information in many different ways, so incorporating a variety of digital mediums into your strategy will appeal to a broader sector of site visitors and prevent your content from feeling stale. You can also use this same approach on your social media networks. Plan to post a mixture of videos, share links, and images across your Facebook, Twitter, and other applicable social profiles to keep the attention of your current followers and attracting new ones in the process.
For more ways you can revamp your content strategy this year, check out this recent post.
