Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you bring in new revenue by attaching sponsors to your online streaming or podcast content.
Podcasts can be a low-lift, high-yield opportunity for your brand. Not only can you easily recycle on-air content into shorter segments or podcast episodes, but you can even lock in revenue by offering businesses in your area the opportunity to sponsor online audio. If you plan to create multiple series, you could even sell a sponsorship package for each to maximize your sales. Through dynamic ad stitching, you can easily insert advertiser mentions and more into your content.
For more ways to enhance your digital strategy with podcasting, check out this post.
