Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you prepare your mailing subscriptions for your upcoming holiday email campaigns.
If it’s been several months (or even years!) since you’ve last updated your email subscriptions, be sure to do so before the holiday rush. Inventory your list of subscription offers and consider whether or not they’re still in line with your goals. For example, if your sign up forms still tout a birthday email subscription option but you no longer send birthday emails to members then you may be collecting entries on a contact list that never receives any mailings. Take time before the holidays to remove any unused subscriptions or create new ones relevant to your marketing strategy.
For more ways to prepare your email strategy for the holiday season, check out this post.
