Start the week with a boost in audience engagement with our Monday Marketing Tip series!
Today’s advice will help you drive participation in your sweepstakes and giveaways.
Draw your audience in from the moment they load the contest page by showing off your fabulous prize in your header graphic! Consider highlighting an image of the hot ticket item or experience that you have up for grabs at the top of the page to give site visitors an immediate idea of what’s at stake in your promotion. From a picture of a brand new television to a photo of cash or the cruise ship for your grand high seas giveaway, featuring an image in the header is sure to catch their interest and compel them to scroll down the page for more details, increasing their likelihood of registering for the contest.
For more ways to optimize your next contest design, check out this recent post.
