Spring means new beginnings–and new ways to generate revenue! In the spirit of all things new, we’ve created a canned campaign for all the first-time and expectant parents in your audience! Grab all the assets for our FREE Bundle of Joy Sweepstakes contest template at the bottom of this post–but first, keep reading for five potential sponsors you can approach today to monetize this and other baby-themed campaigns.
Local Baby Stores
From Buy Buy Baby to Pottery Barn Kids, there are lots of businesses centered around providing families with the supplies they need to care for their little ones. Your community likely has several locally-owned baby supply stores just waiting for the opportunity to reach the new parents in your audience!
Toy Stores
Toys stores aren’t just a good fit for your holiday contests–they’re also great for baby campaigns! From stuffed animals to teething rings and building blocks, your new child will need a wide range of toys to stimulate them as they grow and develop. Consider partnering with a toy store or toymaker in your community for a giveaway featuring the most in-demand games, dolls, and more.
Supermarkets
Your neighborhood grocery store is another excellent partner for a baby-themed contest. New parents need a steady supply of diapers, formula, baby food, and more to keep their bundle of joy healthy and happy. Partnering with a local grocery store to giveaway a weeks’ or months’ supply of baby products is sure to drive engagement among the new parents and grandparents in your audience.
Department Stores
Babies seem to grow up fast–and they outgrow their clothes even faster! Consider approaching a local department store to offer discounts on baby clothes to your email subscribers or even give away gift cards or a shopping spree so a lucky pair of parents can stock up on baby onesies, socks, and booties for their new little one.
Local Daycares & Nurseries
Childcare is expensive, so why not partner with a daycare or nursery in your community to offer free or discounted services? The parents in your audience will jump at the chance for a free week or more of babysitting or childcare, boosting your engagement and bringing new business to your advertising partner. Its a win-win!
Ready to launch your own baby campaign for your loyal listeners? Approach one of the suggested businesses listed above or even partner with multiple sponsors to offer a baby care prize pack using our free Bundle of Joy Sweepstakes contest template. All you need are a sponsor and a prize (or prizes)–we provide all the rest!
Our “Bundle of Joy” Campaign in a Can includes:
- Contest graphics, style sheets, and copy
- Suggested sponsors
- Sample talking points for promoting the campaign on-air
- Sample social media posts
- Suggested newsletter copy for your member emails
For more great advertiser suggestions and ideas for campaigns this spring, download our free campaign guides.
