May is just a few weeks away, but there’s still time to plan engaging campaigns that will excite your members and drive new revenue throughout the month! Check out our suggestions below for businesses that would make excellent partners for your May contests, email blasts, and more.
Home Improvement Stores
Now that spring is in full swing, your audience is turning their attention to yard work and home improvement projects. Consider partnering with a home improvement store in your community to offer discounts on the equipment and supplies your listeners need to tackle those DIY projects they’ve been dying to finish. You could even run a “Dream Home Makeover” contest and award the winner with a shopping spree at your sponsor’s store so they can stock up on everything they need to fix up their house.
Home Goods Stores
The return of warm weather means that your audience will want to grill out or relax in their backyard. Approach a home goods store to offer exclusive discounts on grills and patio furniture in your next email blast. This type of campaign is simple to run and can not only generate new leads for your advertiser but can also help you grow your own database. With Memorial Day near the end of the month, consider running a “Greatest Grillmaster” contest, encouraging your members to submit photos of their best barbecue spread for a chance to win a brand new grill from your sponsor.
Jewelry Stores
Mother’s Day is May 13, so now is the perfect time to approach advertisers that would make a great fit for your mom-centric campaigns. Run a sweepstakes for a chance to win free jewelry from a sponsoring jeweler, or run a survey to learn about your audience’s Mother’s Day gift-giving habits and reward participants with a coupon for a discounted item from your advertiser’s store.
Florists
Mom loves receiving flowers, so keep the Mother’s Day campaign running by offering deals on bouquets and special arrangements in your monthly email blast. You could also host an on-air contest, rewarding the tenth caller each day with a fresh bouquet of flowers from your sponsor. We’ve even got a free Mother’s Day bouquet campaign template you could use.
Looking for more ways to drive revenue this spring? Check out our free campaign guides, with key dates, promotion ideas, target advertisers, and more!
